Apartment segment: Which project will take the lead?

In the context of an increasingly competitive apartment market, real estate developers need to better define and refine their products to meet customer preferences.

Customers Are Becoming More Demanding

According to data from market research firms, apartment transactions in Q1 2018 declined by 40% compared to the same period last year. The outlook for Q2 2018 remains uncertain, with concerns that the market may continue to stagnate.

In addition to limited supply, the apartment market is facing significant pressure from public opinion, as thousands of projects labeled as “high-end” have been delivered with quality and amenities falling below expectations. Furthermore, following a series of recent apartment fires, many homebuyers have decided to delay their purchases in order to carefully evaluate their options before making a decision. As a result, buyers are now applying stricter criteria when selecting apartments. Beyond location and amenities, they are increasingly concerned about construction quality and safety standards for residents.

Viva Riverside Competes Through Product Quality

In the current context, real estate investors and developers can no longer take their commitments to customers lightly. Enhancing competitiveness through product quality and reliable delivery timelines is essential, rather than focusing solely on pricing and profit. Customer trust remains a decisive factor influencing market absorption.

Strategically located with three frontages along the main arterial road of Vo Van Kiet Boulevard, Viva Riverside is gradually being completed and is scheduled for handover in Q3 2018. Developed by the reputable brand Vietcomreal, with Hoa Binh Corporation as the main contractor and financial backing from Vietcombank, Viva Riverside is proving to be one of the most livable projects in the Southwest area of Ho Chi Minh City. The project fully meets the needs of modern residents: peace of mind for living, working, recharging, and enjoying life.

From Viva Riverside, residents can reach key amenities in District 1, District 5, and Phu My Hung within just 10 minutes. Within the project itself, the developer has equipped a full range of premium facilities for the whole family, including a heated swimming pool, a “paradise” sky garden combined with a wellness area on the 21st floor at a height of 70 meters overlooking the Kenh Doi canal and the city center, as well as a supermarket, commercial area, cinema, and more.

On April 21, at The Adora – 421 Ngo Gia Tu Street, Ward 9, District 5, Ho Chi Minh City, Vietcomreal will host the official launch event of 150 premium apartment units and commercial lots at the Viva Riverside project.

At the same time, the company will sign strategic cooperation agreements with key partners, including: Savills (property management and operations); Casta (high-end kitchen cabinetry); Samsung (electronics supply); LSS (landscape design and construction); Zakka Mart (supermarket services); Carefit (premium gym services); Anglekid (bilingual kindergarten); and A House Design (interior design and construction consultancy).